IF Indeed Floyd is fighting Ortiz this September, what does that make Bradley rejecting a Khan fight?

If indeed the rumors (yes. it's a rumor even if it's in boxrec) that Floyd will be fighting Ortiz this September is true, which I even doubt, what does that make Bradley? Bradley rejecting the biggest payday of his life by rejecting a fight against Khan. Bradley has been calling out Khan before but now that Khan responded Bradley suddenly wants none of him. Bradley instead either went into fantasy land thinking he can get a bigger fight against Floyd or just plainly turned into a duck.